Send Types

A scheduler defines when and to whom a push notification is sent. Notify Partners offers four send types. Each scheduler is tied to one application. Multiple push templates can be attached to a scheduler — the system selects the appropriate one by recipient language.

Instant Send

A one-time send right now. Cannot be scheduled, cannot be repeated.

When to use:

• Urgent alerts (maintenance, breaking news).
• On-demand manual campaigns.
• Testing a template with a real audience.

How to create:

1. Go to Schedulers → "Create" → select type Instant.
2. Select the application and push template.
3. If needed, set audience filters.
4. Click "Send" — pushes are dispatched immediately.

Scheduled Send (OneSend)

A one-time send at a specified date and time. Created in advance, executed once.

When to use:

• Promotions with a clearly defined start date.
• Holiday campaigns.
• Any one-time future send.

How to create:

1. Go to Schedulers → "Create" → select type Scheduled (OneSend).
2. Specify the send date and time.
3. Select the timezone — you can send at the recipients' local time.
4. Select the application, template and set filters if needed.
5. Save — the scheduler activates and runs at the specified time.

Weekly Send (SmartWeekly)

A recurring campaign every week. You set days of the week and time slots — the scheduler runs automatically on schedule.

When to use:

• Regular promotional campaigns (e.g., "Friday deal").
• Weekly digests or reminders.
• Continuously running campaigns.

How to create:

1. Go to Schedulers → "Create" → select type Weekly (SmartWeekly).
2. Check the days of the week (e.g., Mon, Wed, Fri).
3. Add one or more time slots (e.g., 09:00 and 18:00).
4. Select the application, template and configure filters.
5. Activate the scheduler — it will run indefinitely until deactivated.

Auto-Push by Event (AutoPush / Conversion)

The scheduler fires automatically when a postback with a specific user event is received. The most flexible type — allows building user interaction chains.

When to use:

• Welcome push 5 minutes after registration.
• Reminder 24 hours after the first deposit.
• Reactivation of users who performed a specific action.

How it works:

1. Your server sends a postback: GET /postback?app_id=APP_ID&token=POSTBACK_TOKEN&event=reg&ic=INSTALL_TOKEN
2. The system finds the device by ic (install token) and receives the event (reg, dep, purchase, etc.).
3. If there is an active auto-push scheduler for this event, a delay timer starts.
4. After the delay expires, the device receives the push.

How to create:

1. Go to Schedulers → "Create" → select type Auto-Push (Conversion).
2. Select the event that triggers the scheduler (e.g., reg).
3. Specify the delay in minutes from the event.
4. Select the application, template and set filters if needed.
5. Activate the scheduler.

More about events — in the Custom Events section.

Audience Filters

When creating any scheduler type, you can set filters — only devices matching all conditions will receive the push:

Filters are combined with AND: a device must match all specified conditions simultaneously.

More about creating segments — in the Audience Groups section.